Remember the last time you were on a big roller coaster? Remember the clunk as the machinery engaged and began to haul the cars up the first incline? Nothing exciting had really happened yet, but you were already nearly wetting your pants. Maybe that’s just me.
That’s the value of a well written and delivered introduction. I hope you are aware by now that you should never trust your host, MC or whoever will introduce you to know what to say about you. At the very least, you should have provided an introduction that gets the basic facts about you and your career right and provides some rationale for why you are there to talk.
Even better than a dry list of facts, you can write an introduction that gives your audience that same tingle of excitement or fear, before you have even opened your mouth.
You don’t need boxing announcer, Michael Buffer’s, “Let’s get ready to rummmmbbbblllllle” to give your audience an anticipatory jolt, but you do need to give them something to look forward to, whether in excitement or dread, and there’s really not that much difference between the two.
Have your introducer end with the teaser that you are going to “show them the secret to building multiple income streams”, or lay out the “nightmare scenario that many experts fear could cost you everything.”
Give them that little shiver that will have them leaning forward before you even say a word.
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